Branding

Introducing boba coast – a branding project

Boba Coast is a branding project, born out of my love for bubble tea, mochi, illustration, and all things sweet. The company is hypothetically based in California, with coastal locations across the country wherever the waves are strong and the vibes are right. Browse the branding guidelines, a new flavor promo, or enjoy the merch collection.

Boba Coast is a fun, bubbly and colorfully balanced brand, mastheaded by Strawbee the Seal who floats on a mochi cloud with a backwards strawberry cap, taro tea, and donut in flipper. Heavily relying on illustrative elements, the brand channels Taiwanese inspiration with its pineapple logo and mascot. The flavors are fruity, innovative, and the merch is youthful and coastal.

The brand is dedicated towards making its coastal communities cleaner, safer and more green for its inhabitants. Therefore Boba Coast seeks out recyclable materials for its products, and 10% of proceeds of merch go towards beach and ocean cleanup.